Disclaimer: The ads/campaigns posted on this website are just a work of fiction. No copyright infringement intended. These ads were designed to show the creative potential of the blogger. No such campaigns/offers were rolled out by the respective brands and these ads are to be used only for the stated purpose.
Objective: Create a print ad to celebrate Coca-Cola’s 150th anniversary with the 1+1 special offer.
Solution: We conducted a brand association survey. Results showed “Coca-Cola” to be synonymous with the words “JOY” and “TOGETHERNESS”. So, we decided to capture this theme, and show in the print ad how Coca Cola has been constant companion in routine activities. One Coca-Cola bottle pulling the other one out of the vending machine further elaborates the 1+1 scheme.
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